ProWein is the largest international wine fair for professionals currently taking place in Düsseldorf, Germany. Swiss Wine had carefully planned its presence there since Germany is the largest export market for Swiss wines.
At Prowein Swiss Wines does not simply exhibit, it is the ultimate step of an annual cycle during which the organisation literally walks the country.
All paths lead to Swiss wines
Last Summer the organisation asked the Swiss wineries to ship in their wines for an advanced tasting, those were noted and commented by German professional sommeliers in an insert published in the German “Sommelier Magazin” of November last year, this publication was then repeated in February in the « Weinwirtschaft » journal.
Meanwhile in parallel Swiss Wine Promotion organised a cycle of "master classes" for professionals in the major German cities such as Cologne, Stuttgart, Frankfurt and Hamburg.
For the past 8 months Swiss Wine Promotion has paved the way for visitors to its booth at Prowein-Düsseldorf.
A well received panel of Swiss producers
A redesigned stand more open to the visitors is one of the highlights of this year's attendance but visitors also responded very positively to the diversity and the quality of the Swiss delegation. The thirty small and large producers from all six Swiss wine regions offered a large panorama of what Switzerland has to offer when it comes to wine production.
Theme workshops hosted by wine stars
To underline the points of differentiation and the quality of Swiss wines, workshops hosted by wine stars such as Paolo Basso (World Best Sommelier 2013) and Chandra Kurt (a popular Swiss wine writer) brought additional valued information to visitors.
The initial response is very positive
The number of visitors is such that wineries are looking forward to the coming months in coming orders. The German market is traditionally an important market for Swiss wine exports.
Swiss Wine Promotion and its role
Swiss Wine Promotion actively seeks a good presence and recognition abroad which contributes to the defence of Swiss wines on the internal market where the competition with foreign wines is very vivid.